Ongoing project / Reykjavík / 2023

The project brought together designers Anna Diljá Sigurðardóttir, Elín Arna Kristjánsdóttir, Kjartan Óli Guðmundsson, Helgi Jóhannsson, and Elín Margot to explore the possibilities of Icelandic sheep and goat farming.

Together with local farmers, we developed seven new dishes and products made from ingredients sourced from goats and sheep in Snæfellsnes.

Icelandic sheep and goats arrived with the first settlers over 1,100 years ago. They have largely lived outdoors year-round, feeding on wild vegetation and adapting to the Icelandic landscape. Their unique conditions have shaped products that are distinctive, high-quality, and deeply connected to the land.

Yet despite this history, only a small selection of products made from these animals is available in Icelandic grocery stores.

Every part of the animal holds potential.
We wanted to explore what happens when we look beyond the familiar and begin to see that potential differently.

Working alongside farmers, we developed new dishes and products that celebrate the possibilities within Icelandic sheep and goat farming. The project became an exploration of how traditional resources can be reimagined through a contemporary lens.

Rather than simply recreating what already exists, we wanted to create new stories and rituals around these ingredients, ones that could bring forgotten possibilities back into view.

A way of rediscovering Icelandic food culture,
not by looking backwards,
but by allowing tradition to take on new forms.